Chip and Joanna Gaines on why they left HGTV!
HGTV fan favorite and ours as well, “Fixer Upper” stars Chip and Joanna Gaines are embarking on a new venture. Read on…
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I’ve been thinking a lot lately about how grateful I am for all of YOU and the support and encouragement you’ve shown to our family and our business over these last few years. When I was blogging years ago to an audience of about 17 people, I would have never dreamed of any of this. You all are truly so kind, big hearted and the most supportive. We wouldn’t be here without you. ??#thankful
CelebNReality247.com reports that Chip and Joanna Gaines confirmed that Magnolia is set to launch on Oct. 4, with content focusing on topics including community, home, garden, food, wellness, entrepreneurialism and design.
The Gaines are ready to gain with their new business venture…their own network so they are in more control about the future of their brand.
Chip, 45, revealed in a recent interview with Inc. magazine that he and Joanna, 41, felt that their lives were getting too complicated trying to balance their former HGTV show, “Fixer Upper,” along with their multiple other retail and design businesses.
The Solution for Chip and Joanna Gaines:
He said they knew they wanted to leave their uber-successful show two years before making the announcement in 2017. Chip also said it was no longer the direction they were focused on.
Mr. Gaines explained the complication came when it was advised to them:
‘We need you to always be together. Chip, if you’re hanging drywall, we need Joanna to be standing there making cupcakes.’
Joanna weighed in adding:
The show was limiting our involvement in what was taking place here in this office. We were pouring so much time into doing this thing that had to fit in this format, and it was a conflict with our growing business.
As things started getting complicated. We made a bet on what Jo and I have always bet on. We bet on ourselves. We knew there was a real chance that everything else would go away without the show.
The couple said in a joint statement when the network was first announced:
Our intention with this network is to create and curate content that inspires, encourages, and helps to build bridges across our communities. We want honest, authentic programming that brings families together.